| Core idea |
| Honesty first, achieve harmonious & long-lasting success |
| Corporate objective |
| To be world-class marine fuel service provider |
| Corporate values |
| To ordain conscience for customers, |
| to build careers for employees, to secure integrity for society |
| Corporate spirit |
| Thinking and pragmatic, innovative and keep forging ahead |
| Advertising slogan |
| Chimbusco, eternal power source for shipping industry |
| Chimbusco, sailing with you far and wide |